Andra Group Hires Paul Roberts as Chief Operating Officer

January 4, 2019


Dallas, Texas – Ecommerce apparel leader Andra Group, LP has tapped Paul Roberts, who was most recently the Global Vice President of Unisys Corporation, as the company’s new Chief Operations Officer.

Reporting to Andra Group Founder and CEO Tomima Edmark, Roberts will assume strategic and operational responsibility over the online retailer’s premier brands, HerRoom.com and HisRoom.com. HerRoom is the world’s premier online lingerie authority for women and HisRoom is the world’s premier online underwear authority for men. “My goal here is to successfully leverage the unique attributes of the company and adapt to the always evolving ecommerce world for ongoing growth and success,” said Roberts.

Prior to joining Andra Group, Roberts spent four years as Global Vice President of Unisys Corporation with a focus on enterprise social initiatives including large B2B and consumer brands.

Before that, Roberts was CEO of The Starr Conspiracy, the largest digital advertising agency for the enterprise HR marketing arena in the United States.

“We are very excited to have Paul join Andra Group. His general management experience and familiarity with the ecommerce ecosystem and technology tools will greatly accelerate our development and help expand our business,” said Tomima Edmark, Founder and CEO of Andra Group.

About Andra Group

CEO Tomima Edmark founded HerRoom.com in 1998 to give women a way to effortlessly purchase lingerie online. Shortly after, HisRoom.com was created to offer men the same convenience and simplicity in shopping for undergarments online. Today, HerRoom.com is one of the largest online retailers in women's lingerie and offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear, hosiery and much more. Lingerie you buy for yourself…and more!

Shop HerRoom.com Shop HisRoom.com