Tomima's Blog

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out...

You have your favorites when it comes to lingerie. Unlike most other clothing categories where items are made for just a season, lingerie...

Are face masks here to stay? Some say yes, others hope not. But for now, everyone needs at least one. I say let’s be positive and think...

I am super excited to finally be able to share with you the news about a brand-new kind of bra just now hitting the market. Why my...

As any woman who wears a cup size of E (D2) and larger can tell you, large breasts get really heavy, weighing up to 6.6 pounds. The CEO...

Around HerRoom, it’s been common knowledge that bralettes, those less-structured style bras, are usually best for small-breasted women....

For 16 years, Pantone has been creating the Color of the Year and their selection affects design from clothing to home furnishing to...

Color has always been popular in lingerie and never more so than now.  If you’re someone who’s always been  ‘married’ to basic colors...

HerRoom is happy to announce we’re now carrying Heidi Klum’s new lingerie line, filled with sexy,  fashion-model-worthy pieces. This line...

Guys–we understand. You’d love to buy her something sexy and luxurious, but walking into a lingerie shop is right up there with getting a...

Rapper Nicki Minaj chose this Parfait by Affinitas Charlotte bra and panties for her Halloween costume. We think it works just as well...

These days, many consumers actively seek out products made in the U.S.A. With so many products outsourced, American manufacturing is...

Before I was in the lingerie business, I had given birth to two girls. I distinctly remember the maternity lingerie I bought. Few if any...

Fantasie makes terrific full-busted bras.  So, naturally, when they showed me a new bra that will be coming this fall, I became very...

I was blown away by the cleverness of a recent Christmas ad by the lingerie manufacturer La Senza.  They have seven models ranging from...

It’s been fun watching the launch of Emporio Armani underwear for men and the recent Emporio Armani lingerie lines because the marketing...

My site has received many emails from women asking why they can’t find their favorite Olga bras. Well, let me tell you what happened....

I read recently that a 52 year old woman here in the United States is suing Victoria’s Secret.  The reason? While trying to put on one of...

Thanks to National Geographic, we all now have a sneak peak into the very secret world of bra design. This clip from National...

On April 12th,Andrew Christian arrived in Dallas for the weekend to make a couple special appearances.  First stop was the store Union...