Tomima's Blog

There’s an alchemy to enduring design. Beauty beguiles and craftsmanship inspires, but sustained longevity is the ultimate glory. Allow...

“Here comes the sun, doo-doo-doo-doo…” And I say it’s all right… as long as we’re wearing lingerie that can take the heat. Here’s a quick...

I still remember the first piece of Aubade lingerie I bought for myself. It was the Bahia & Moi Half Cup Bra in white. I remember...

Did the title of this Talk slightly make you wince? Yes, the word “crotch” tends to do that. Its etymology branches from the word...

Bait-and-switch. A marketing technique used to pull you in only to disappoint. It’s so prevalent on the Internet, it’s turned most of us...

Hello, You’ve been professionally fitted. Or, you have bras that fit great. Hence, you’re confident you know your bra size. So, why is...

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...

It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina)....

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk,...

Hello there, A curious anomaly exists in my world of underwear. UK-based lingerie brands pretty much dominate the busty women category....

Hello there, I recently noticed a flurry of 5-star reviews on a rather obscure cotton long leg panty we carry by Calida. To my surprise,...

Hello there, It was almost a cliché, but back when movies and television had censors, the only way to portray feminine allure without...

Hello there, There’s that old saying: “Behind every successful man, there’s a strong woman.” Similarly, in my 20-plus years with the...

Hello there, Which team are you on? The front close with its relative ease, or the back close with its classic adjustability? Here are...

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Hello there, For many women, lingerie is thought to be utilitarian – practical, useful, necessary. That can include sleepwear as well....

Hello there, Here’s an interesting fact: HerRoom offers 520 unique bra sizes. As you might guess, the sales for these sizes fall pretty...

I’m in the “bra biz” so I’m sort of mortified when discovering my bra strap has crept out from under my sleeveless top or my center panel...

Before this Talk, I’d never worn a posture bra. But, now I have and I’m a big fan. My workday is mostly spent in a chair staring at...

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out...