Tomima's Blog

I’m frequently asked questions on the topic of buying a girl her first bra.  Having raised two girls, I too had to address this issue. My...

As any woman who wears a cup size of E (D2) and larger can tell you, large breasts get really heavy, weighing up to 6.6 pounds. The CEO...

In a video that’s just gone viral, Buzzfeed asked a group of men to wear a bra for a week. It seems they learned the hard way what women...

Valentine’s Day is like a little piece of spicy candy in the middle of the winter blahs. It’s a great opportunity to liven up a lingerie...

Every once in a while I see an article about a proposed earth-changing invention in bra technology. It seems that lots of people want to...

Pantone’s announcement of their color of the year has become quite an event in the media, fashion and design worlds. It’s no surprise...

As any business, especially an online retailer knows, customer service is a crucial key to success.  At HerRoom, I have a great team in...

The Met Gala, which kicks off the Metropolitan Museum of Art’s Costume Institute fashion exhibit, is undeniably the most fashionable...

As if Russia hasn’t had enough bad press lately, now it’s going after women’s panties.  The Eurasian Economic Commission, which consists...

Geno Prussakov of AM Navigator was hired by my company to take over our Affiliate Program.  In the initial emails prior to our contract,...

David Beckham was “caught” in his underwear recently in L.A. by a bus of tourists. Why? He was in the middle of a photo shoot for his H&M...

I was blown away by the cleverness of a recent Christmas ad by the lingerie manufacturer La Senza.  They have seven models ranging from...

How can women be taken seriously when we allow ourselves to contribute to such nonsense? The UK Ultimo Bra Company has a commercial...

The Science Museum in London was doing a little spring cleaning when it came across an article of clothing it didn’t know it had – a lacy...

The Oprah Winfrey Show enjoys finding personalities and having them run the show while Oprah sits on stage and listens.  The first was...

Being in the lingerie business, it’s almost impossible for me to walk by a lingerie store or department without stopping in and looking...

This week, an American female hiker/marathon runner was rescued while stranded on a cliff for 3 days in the Bavarian Alps in Germany. ...

Here’s a twist.  Underwear that always smells freshly washed.  Huntsman Textiles has invented Invasan RCD, a finish added to fabric...

Are you over 40? 50? 60? Here’s a fun book to pick you up – How Not to Look Old, by Charla Krupp. This hot new book has the kind of...

I came across an entry on The Lingerie Post blog called “In Favour of Online Lingerie Shopping” written by Gill Fernandez, owner of...