Tomima's Blog

Having helped women with bras now for more than nine years, I have discovered that bras and shoes have a lot in common. Comfort – For...

Around here, we extol the virtues of this panty style or that–they’re sexy, they’re smoothing, they’re comfy. According to this article...

We only have one question – was it a “convertible bra”?”A teenager who put her bra on a car antenna before it flew off and led to a...

How To Put On A Bra 101 – We have some somewhat less dangerous ways to put on a bra in our “Bra Fitting” section. #funny #BraFitting...

Just because we wear bras and might be considered girly by some, doesn’t mean we can’t avail ourselves of technology. So now we’re on...

HerRoom founder, Tomima Edmark, recently appeared on The Big Idea with Donny Deutsch on CNBC. Bet you didn’t know that, before founding...