Tomima's Blog

There’s an alchemy to enduring design. Beauty beguiles and craftsmanship inspires, but sustained longevity is the ultimate glory. Allow...

“Here comes the sun, doo-doo-doo-doo…” And I say it’s all right… as long as we’re wearing lingerie that can take the heat. Here’s a quick...

“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk,...

I don’t have a lingerie drawer… I have 8 lingerie drawers! Every career has its perks and one of mine is receiving free lingerie samples...

You have your favorites when it comes to lingerie. Unlike most other clothing categories where items are made for just a season, lingerie...

I am super excited to finally be able to share with you the news about a brand-new kind of bra just now hitting the market. Why my...

From bodysuits to leg slimmers, from mother of the bride or groom to wedding guest, choosing the right undergarments to wear is just as...

In Part 1 of this 2-part blog, I chose three dresses that are trending as the current styles for this year’s wedding season and showed...

Welcome to March! Twenty years ago this month, I opened HerRoom for business. My goal was to create a place where women of all shapes and...

Announcing A HerRoom x Panache Exclusive Pattern The new HerRoom-exclusive Panache sports bra pattern is coming soon! We teamed up with...

This game isn’t just about playful sportsmanship with friends and witnessing athletic history being made – It’s also about the...

Fellow mothers often ask me for advice about buying their young daughters their first bra. Having raised two girls, I too had to address...

The Pantone 2020 Color of the Year Every year, the design and color experts at the Pantone Color Institute tap into the past and future...

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels...

Over the last twenty-something years, I’ve spent countless hours looking at and testing thousands of bras, panties, and other pieces of...

The holidays are my absolute favorite time of the year — decorating my home, spending time with friends and family, wrapping presents,...

I’m a woman who wears many hats: inventor, entrepreneur, CEO, lingerie expert, author, and mother – just to name a few. And, believe me,...

I’ve worked with my expert sleepwear buying team at HerRoom to find the best winter sleepwear styles to help you revamp your downtime...

Temperatures are dropping, which means the sweaters, coats, and scarves are coming out. It can be tempting to forego fashion in favor of...