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Tomima's Blog


Tomima Talks: Right Bra Size. Why Doesn’t It Fit?
Hello, You’ve been professionally fitted. Or, you have bras that fit great. Hence, you’re confident you know your bra size. So, why is...
Sep 7, 2021


Tomima Talks: The intricacies of lace, your must-have lingerie luxury.
“I consider lace to be one of the prettiest imitations ever made of the fantasy of nature.” – Coco Chanel – “A WOMAN SHOULD HAVE… a set...
Aug 23, 2021


Tomima Talks: Best Summer Shapewear
It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina)....
Aug 5, 2021


Tomima Talks: Not All Bra Straps Are Created Equal
Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk,...
Jul 22, 2021


Tomima Talks: The Designer Designing Curvy Kate
Hello there, A curious anomaly exists in my world of underwear. UK-based lingerie brands pretty much dominate the busty women category....
Jul 8, 2021


Tomima Talks: 13 Cotton Items That Beat The Heat
Hello there, I recently noticed a flurry of 5-star reviews on a rather obscure cotton long leg panty we carry by Calida. To my surprise,...
Jun 18, 2021


Tomima Talks: 7 Reasons to Own a Slip
Hello there, It was almost a cliché, but back when movies and television had censors, the only way to portray feminine allure without...
Jun 4, 2021


Tomima Talks: The Designer Designing Elomi
Hello there, There’s that old saying: “Behind every successful man, there’s a strong woman.” Similarly, in my 20-plus years with the...
May 13, 2021


Tomima Talks: Front Closure vs Back Closure Bras
Hello there, Which team are you on? The front close with its relative ease, or the back close with its classic adjustability? Here are...
Apr 29, 2021


Tomima Talks: New 2021 Swimsuit Trends
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Apr 15, 2021


Tomima Talks: Choosing Your Lingerie Color
Hello there, For many women, lingerie is thought to be utilitarian – practical, useful, necessary. That can include sleepwear as well....
Apr 5, 2021


Tomima Talks: Challenges with Uncommon Bra Sizes
Hello there, Here’s an interesting fact: HerRoom offers 520 unique bra sizes. As you might guess, the sales for these sizes fall pretty...
Mar 12, 2021
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